The project brief
QuickAct is a mobile phone based application (Android Platform) which allows consumer to lodge complaint in District Forums (Complaints involving cost and compensation less than 20 lac Rs.) from anywhere and at anytime, in any sector. It also provides consumer rules, important tips about different products and services.

The concept
The concept incorporates the use of 'paper strips' as a metaphor for the interface. As, stamp papers form an important part in courts, the concept of colored papers was taken. Each sector is represented by a different color paper strip. As a particular sector is entered, the tint and shade of that particular color is used to represent the sub-categories. This avoids confusion between different sectors and gives user an idea where he is also creating an interest while navigating into different sectors.

The icons
Icons were individually designed in accordance with the nature of the categories. All icons are single-colour and follow Android design guidelines for size. Also, for easy association and identification, some of the existing icons were taken.

The branding
Logo design
The name given to the app is 'QuickAct' which means a quick way to act. The logo incorporates an abstraction of letter 'Q' which is the initial of the app name. The abstraction is done in such a way that it forms a smiling face of the human. The idea is to show the satisfaction and happiness of a consumer, after he gets the value for his money. Also, it forms a dialog box which forms a metaphor of raising the voice against unfair trade practices.

Web banner
In order to make people aware of the application; web ads, web banners and posters were created.

The system integration
The system integration for design detailing of the final GUI was done by using Unified Modelling Language (UML) comprising Use Case Diagram and Flow Charts. This stage was undertaken to model the complexity involved in designing the interface in relationship to the overall system.

The information architecture
The information architecture adopted was such that it should be scalable and not increase the cognitive load on the mind of consumers. All tasks in the finalized GUI were to be accomplished within 3 to 4 clicks. The freedom of navigating into different categories through different options was provided.

The user testing
A survey was conducted to find the usability dimensions like ease of use, usefulness, GUI, satisfaction, learnability of the application. A questionnaire was given to mark their ratings on the respective questions.
Testing location: Guwahati, Assam, India.
Number of users tested: 10.
User age group: 13-34 years.
Education level of the user: Graduation to P.hd.
Language: English.
During the testing, a task was given to be complete by the respondents.
Task: To lodge a complaint against misleading advertisement printed on the facewash package, in district forum.
Mobile Phone: HTC Sense
It was observed that the usage of tint and shade of the same colour for the different sections helped the users to relate those different sections to a single family i.e. Cosmetics and thus, added consistency to design. Also, it was found that a small description should be added about the options in 'Problem Selection' category as it becomes difficult for the layman to interpret the words used in Laws & Rules.


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